They really love our John Winsor at Business Week, as they've given him a ton of room to weigh in on topics like this one over the past year or so. Combined with the blockbuster departure of Alex Bogusky from MDC/Crispin and, it seems, advertising itself, there's no question that our Baked In duo are at the forefront of some major ad industry transformation. Learn Winsor's take here--as for Bogusky's, I guess we'll have to sit tight to see what he has planned for a second act.