The creative class—artists, actors, writers, musicians, freelancers, dancers, performers, and the like—apply their passion for creative expression to everything they do. Perhaps the one thing that most fills this group with apprehension and anxiety is the rigid world of numbers. The fact that creative professionals often have unconventional financial situations makes it all the more important for them to take control of their personal finances. But too often, creative people push aside these matters—many times to the detriment of their artistic pursuits.
Wading through confusing tax documents and scouring up money for rent payments are all-too-familiar staples of the "starving artist" lifestyle. Artists and nonprofits often must balance uncertain and unpredictable income streams, which can lead to struggles during less-than-prosperous times. What's more, creative professionals want more time to focus on their true pursuit—their art—but they often end up damaging their careers by ignoring financial matters or letting them become a perpetual inconvenience, rather than facing them head on.
Author, artist, and CPA Elaine Grogan Luttrull has written Arts & Numbers to help creative professionals find the same confidence in their financial dealings that they have found in their chosen mode of expression. Ambition, entrepreneurial thinking, and problem-solving skills are common characteristics of the creative class, but those dynamic personality traits are stymied when it comes to numbers. Luttrull shows artists how to take an entrepreneurial approach to their crafts and finances, skills that are essential for ensuring the longevity of an artistic career.
Arts & Numbers is an engaging, accessible guide that covers a variety of must-know topics, such as budgeting, cash management, visual charting, financial media tools, taxes, employment, business etiquette, and even nonprofit management. In a simple, straightforward style, Luttrull draws examples from real-life scenarios depicting common issues within the arts worlds, as well as personal anecdotes from her own life as a writer, accountant, and entrepreneur. Unlike stuffy textbooks and patronizing business books, Arts & Numbers is a lively tool for helping creative professionals plan their present financial situations and secure their futures.
Elaine Grogan Luttrull, CPA is the founding owner of Minerva Financial Arts, a company devoted to improving financial literacy among artists and arts organizations. She teaches at the Columbus College of Art and Design and The Ohio State University. She previously worked for The Juilliard School and Ernst & Young. You can find her online at minervafinancialarts.com.
Title Arts & Numbers
Subtitle A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class
Author Elaine Grogan Luttrull
Audience 01 General / trade
Nb of pages CLX - p.
GTIN13 (EAN13) 9781932841756
Reference no. 978-1-932841-75-6
Publication Date 15 May 2012
Front matter page count (Roman) 160
Dimensions 6 x 9 in.
Weight 10 oz.
List Price $16.00
Nb of pages
GTIN13 (EAN13) 9781572847170
Reference no. 978-1-57284-717-0
Publication Date 05 June 2013
List Price $9.99
Arts & Numbers presskit ( pdf 423 KB )
Money Management for Artists: How to Do Well without Selling Out
-Michele Lerner May 30, 2013
Q & A with Elaine Grogan Luttrull
-Sandy M. Fernandez May 16, 2013