There is no question that any leader who embraces the quest for continued learning will benefit from this book. Read it. Learn from it. Share it."
--Kristin Kaufman, Alignment, Inc
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If You Will Lead: Enduring Wisdom for 21st-Century Leaders provides readers with guidance for any sort of leadership journey. Whether you are a seasoned executive or just starting your first leadership role, this book will help you grow as a leader. Doug Moran starts by posing four critical questions for every reader to consider:
1. Who am I?
Moran has taken Rudyard Kipling's classic poem "If—" and created a leadership framework out of it that comprises sixteen eternal and essential leadership attributes. He draws on noteworthy historical events to illustrate how great leaders like Martin Luther King, Abraham Lincoln, Mother Teresa, and others applied these leadership attributes to achieve extraordinary results.
If You Will Lead uses the power of storytelling to teach its leadership lessons. It combines bigger-than-life examples with everyday stories to help leaders apply its lessons to their own leadership challenges, whatever they may be. It's a practical guide that offers numerous resources and tools to help readers hone their skills and achieve their full potential.
Title If You Will Lead
Subtitle Enduring Wisdom for 21st-Century Leaders
Author Doug Moran
Imprint B2 Books
Audience 01 General / trade
Title First Published 24 June 2011
Nb of pages 275 p.
GTIN13 (EAN13) 9781932841589
Publication Date 24 June 2011
Main content page count 275
Dimensions 6 x 9 in.
Weight 21 oz.
List Price $28.00
Nb of pages 305 p.
Main content page count 305
List Price $12.99
Chicago Tribune's Jen Weigel discusses Doug Moran's tips on leadership and his book If You Will Lead with Robert Jordan from WGN News.
What Rudyard Kipling can teach business leaders
Doug Moran talks to Denver's NBC 9 News
Doug Moran joins the StrategyDriven podcast to explore the four key questions every leader must answer and the principles behind those questions every leader must embrace in order to be truly effective.
Training magazine featured an article by Doug Moran on knowing who you are and what you believe.
Inside Business: The Hampton Roads Business Journal features a post by author Doug Moran.
Advance Praise for IF YOU WILL LEAD ( pdf 137 KB )
Read what today's business, government, military, and religious leaders are saying about Doug Moran's new book.
If You Will Lead presskit ( pdf 192 KB )
I enjoyed reading the book and found it to be a worthwhile experience...Kipling's inspiring poem and the historical stories keep the book interesting. For each leadership attribute the author poses a number of useful questions that the reader can use in reflecting on his or her own leadership qualities.- John Gibbs
There is considerable wisdom to be garnered from Doug's perspective....There is no question that any leader who embraces the quest for continued learning will benefit from this book. Read it. Learn from it. Share it.- Kristin Kaufman
If You Will Lead uses the power of storytelling to teach its leadership lessons. It combines bigger-than-life examples with everyday stories to help leaders apply its lessons to their own leadership challenges, whatever they may be.- Brent Peterson
Susan Palmer Consulting
Provocative, engaging and helpful...Many of the 'If Sixteen' leaders whose lives Doug chose to chronicle are people I thought I knew about, and/or whose careers I had formed solid opinions about. However, Doug's biographical information about them, coupled with his unique interpretations, provided healthy challenges to my understandings.- Susan Palmer
Jul 12, 2011
Moran says great leaders are happy to bring out the best in others. They are also authentic, composed, resilient and inspiring. But that having these attributes isn't enough — it's how you apply them in your leadership role that counts, he says.- Jen Weigel
GetAbstract and the Washington Post
Leadership consultant Doug Moran offers a fascinating, instructive perspective that identifies the "If Sixteen Leadership Attributes" that [Rudyard] Kipling's poem describes. Moran's well-researched biographies of historic figures illustrate qualities Kipling found essential to great leadership. getAbstract recommends Moran’s insights to students of history and to good leaders seeking to become great.- Thomas Bergen