Agate Publishing agate@onixsuite.com 20130518 eng

COM.ONIXSUITE.9781572846326 02 01 Agate Publishing 01 GCOI 93284100500080 02 1572846321 03 9781572846326 15 9781572846326 DG 002 PDF 1 A01 Banister, Jim Jim Banister Jim Banister is a veteran media industry executive who started his career producing and directing high-end computer animation for technology, broadcast, and other industries. He has produced two short films (one of which he wrote) that were invited to premiere at the 1994 Cannes Film Festival, produced two award-winning children's specials for the Walt Disney Company, and worked with Steven Spielberg's Survivors of the Shoah Visual History Project as director of multimedia and post-production. For six years he worked for Warner Bros. New Media, where he ultimately became executive vice president. 01 eng 226 00 226 03 24 Agate Internet Hierarchy B2 Books 01 <P><strong>"An astounding vision of co-creation and empowerment in the decades ahead." <br /></strong></p><P><strong>--David Siegfried, <em>Booklist</em></strong></p><P> </p><P></p><P>A forward-looking account of how digital technology is leading us ever deeper into a new age of "networked media," expediting unprecedented communication, creativity and productivity in the workplace, as well as enriching our daily lives.</p><P> </p><P>The Internet boom (and subsequent bust) was only the most conspicuous element of a tectonic shift that's changing the face of the entire media landscape. With their unabated proliferation, cable, CD/DVD, satellite, wireless and many other formats continue to drive radical change in how everyone uses media. Banister illustrates how media has evolved (from the telegraph to McLuhan to wireless digital) into a central element of every company's business ("all companies are now media companies") and outlines vanguard ideas for how our conception of "programming" in this age of networked media must evolve to help us realize its true potential. <EM>Word of Mouse </EM>is essential reading for professionals and consumers eager to learn what these evolutions portend, both at work and at home.</p><P> </p><P><strong>Jim Banister</strong> is a veteran media industry executive who's worked with the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, the BBC and Warner Brothers New Media. He has advised numerous companies on media strategy, and presently is developing <EM>XQuest</EM>, a cross-pollination of electronic games and television, for USA Network.</p> 08 <p>"Jim Banister is a media luminary whose unconventional thinking breaks through the clutter of technobabble and unrealistic strategies."</p> Richard Reid, president, Nortel Networks-Emerging Markets 08 <p>"Jim Banister is one of our most provocative and original thinkers. Instead of hype he offers insight. Instead of theory he offers practical ways of thinking about networked media that are of immediate strategic value. And he's entertaining, too."</p> Robert Mittman, director, Institute for the Future 08 <p>"Media industry executive Banister offers sharp insights into the latent value of networked media….The author builds a strong base by simply asking the right questions: what is media? What is networking? And 'how to employ networked media (whether existing or nascent) in ways that are native, self-sustaining, and profitable (if that is the aim)?'….While the burst bubble may have hampered investment and made innovation more difficult, he suggests that all our digital tools can be molded into metamedia, an evolutionary catalyst in myriad point-to-point combinations for business and society, an interconnectedness that must aspire to predictability, responsibility, and profitability.... As the author notes, the influence of networking on the marketplace has already been immense, but perhaps his most intriguing speculations concern the part a network could play in enacting issue-by-issue political expression, putting the beauty of participatory democracy within grasp….gives a profound sense of the individual and social power inherent within networked media."</p> Kirkus Reviews 08 <p>"Banister, a media industry consultant, suggests that networked media—most especially, the Internet—is still in its earliest stages, with greater levels of connectivity yet to come. His argument, though rich in McLuhanesque theory, has a foundation solid enough for any bottom-line businessman to grasp: successful companies need to create "communities' of consumers who possess the 'symphonic literacy' to fully participate in new forms of media while the companies find ways to turn that participation into a financial transaction."</p> Publishers Weekly 08 <p>"Banister is a veteran media industry executive, who has worked with Disney, Spielberg, and Warner Brothers, but his grasp of the potential of digital technology seems more akin to the latest generation of gamers and programmers.…With the advent of the Internet—a networked medium––the very definition of media is being challenged, and Banister believes that we have yet to fully conceive of the profound implications that this form of communication will have on human interaction and consciousness. Rather than a passive consumer of programming dictated by others, the Internet user for the first time becomes an interactive participant in the medium, a human node on a network of producers, marketers, distributors, and vendors of products and services. Already, millions sell products on eBay; share thoughts with the world on web logs (or “blogs"), and assist in a multitude of complex technical issues on public forums. Banister presents an astounding vision of co-creation and empowerment in the decades ahead.” </p> Booklist 23 01 http://www.agatepublishing.com/resources/titles/93284100500080/extras/WOMpresskit.pdf 04 03 72 01 http://www.agatepublishing.com/resources/titles/93284100500080/images/93284100500080L.jpg 07 03 72 01 http://www.agatepublishing.com/resources/titles/93284100500080/images/93284100500080S.jpg http://www.agatepublishing.com/book/?GCOI=93284100500080 Agate 01 Agate Publishers Group West http://www.pgw.com 01 WORLD 02 Y 20 01 02 9.99 USD