John Winsor started Radar Communications in 1998. His goal has been to help companies listen to and learn from the key voices in their communities by using organic, bottom-up anthrojournalistic tools to help them co-create new marketing and product development strategies. In 2007, Radar Communications merged with Crispin Porter + Bogusky, an advertising agency famous for its nationwide Truth, Burger King, Volkswagen and other campaigns. Presently Winsor heads CPB's Strategy and Product Innovation departments and orchestrates the growing network of relationships between business, creativity and customer insight. His books Beyond the Brand and Spark have been profiled in Advertising Age, Adweek, and Fast Company. In 1986, he founded Sports & Fitness Publishing, well known for being ahead of the trends, which he sold in 1998 to Conde Nast and Emap. Winsor holds an MBA from the University of Denver.