I've been following the Gary Vaynerchuk phenomenon with equal parts awe and...well, not sure how to describe that other equal part, but you have to admit the guy's a phenomenon all right. His capacity for promotion is the sort of thing I always have a hard time describing to Agate's authors, to whom I usually characterize  that aptitude as a "gift," like a great singing voice. Since his work straddles the food world and the business world, as do two of Agate's imprints, I am as always trying to learn what I can.