In the Chicago Tribune’s recurring “Trib U” (“the university of you”) feature, Jen Weigel does an excellent job of illuminating the virtues of our new B2 release If You Will Lead. One of the many, many things I like about this book is the way author Doug Moran uses narrative to illustrate his points about leadership. He tells the stories of great leaders from history to show how they exemplify what Moran sees as the key characteristics of good leaders. He frames all this in the context of Kipling’s great poem “If–.” As a result, If You Will Lead is one of the more literate new business books out this year. Perfect for the university of you.