What Gaga knows

I admit, I am a sucker for business writing that uses unlikely examples to make its points. This intriguing piece from Fast Company shows how Lady Gaga has mastered the sort of community building that makes corporate marketers slaver. I am all for anything that helps those in the arts understand the business of audience-building, and helps those in business appreciate the broader lessons they can learn from the arts. And I am more appreciative every day of the remarkable 25-year-old savant who created Lady Gaga.


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