"A strategy that works--and keeps working."

--CMA Management Magazine

Strategy is the summit of the management discipline, yet very few practice it successfully. Those who do are exalted in the mahogany corridors of the most successful organizations, while the rest of us stumble in the dark trying to replicate their methods.

What is it that they do differently? What do they have in common? They make sure that the decisions and actions committed in their businesses are properly interconnected to share basic strategic resemblances and aims. They clearly articulate their objectives, get everyone on board, stick to their programs, and prevent inconsistent from actions being taken. What happens if you don't make these connections? Your left hand constantly undermines whatever your right hand is doing: Strategically critical departments are starved of necessary resources, cherished capital is diverted into marginal opportunities, value-eroding projects continue unchecked, and critical time and money are frittered away on truly unimportant tasks. Managers try to fix these problems by introducing a breadth of different methods, many of which are ingenious and worthwhile in their own right; but without making the proper connections among all the other decisions and actions going on in the organization, these methods don't have the impact they should.

Strategic DNA helps you make, and sustain, connections between the different management activities you already perform (or should be performing!).

It provides the 'why', 'what' and 'how’ for making the connections between new and existing management efforts. Strategic DNA delivers two important aspects missing from today’s business books:
  1. The case for rigorous connections between different management processes.
  2. An explanation of how to make those connections.

Lawrence Hobbs shows you how to integrate everyday processes and popular management ideas using alignment-building methods that manage to retain the discipline needed to stay focused. In Strategic DNA, he arranges the strategy lifecycle as a 12-process learning loop with scalable and adaptable step-by-step guidelines to help you actually do it.